I’m the founder and CEO of Cake Box, a rapidly growing franchise brand known for its egg-free cakes and unique customer experience. From a single store in East London, we’ve scaled to over 200+ locations across the UK, becoming a publicly listed company with a loyal customer base.
Recently, we made a significant move by acquiring Ambala, one of the UK’s most iconic and heritage-rich Asian sweet brands. This acquisition not only expands our product portfolio but also strengthens our connection with diverse communities who cherish authentic, traditional sweets.
Our mission is simple: make delicious, high-quality cakes and sweets accessible to everyone, regardless of dietary preferences. We’re proud to offer a 100% egg-free product range alongside the traditional sweets from Ambala, making celebrations inclusive for all.
Prime Start is an incredible platform for founders who want to scale with speed and strategy. It’s a place where real-world experience meets practical insights, and I’m excited to connect with and support fellow entrepreneurs.
Never lose sight of your product quality and customer experience. Scaling fast is great, but scaling with integrity is everything.
