I am the Managing Director of Sunrise Radio (London) Ltd, the UK’s first 24/7 Asian commercial radio station and a leading voice in British Asian media for over 35 years. Under my leadership, Sunrise has continued to innovate across broadcast, digital, and community engagement channels, strengthening its reach nationwide and establishing itself as one of the most influential media brands in the UK.
Prime Start is a community where visionary leaders and founders converge to exchange insights, scale impact, and create future media and cultural platforms. I’m here to support founders who are shaping the narrative in media, entertainment, and community-centric ventures — especially those bridging culture, commerce, and innovation.
Know your audience deeply — community trust is the most valuable currency in media and brand building.
Sustainable growth comes from serving your audience authentically while innovating with intent.
