Insights

Sukh Chamdal Breaks His Silence on the Ambala Backlash

The Inside the Founder’s Mind podcast is set to release a raw and reflective episode featuring Sukh Chamdal, CEO of Cake Box, in a powerful conversation about identity, backlash, and brand values. Hosted by Suleman Sacranie, the episode opens up an emotional dialogue around the Ambala project—a rebranding initiative that sparked widespread public reaction and cultural debate.

In this episode, Sukh speaks openly about:

What inspired the Ambala transformation – and why it was more than just a branding decision.
How he navigated intense online criticism – particularly from TikTok, where negative comments spread quickly.
Why heritage, community, and resilience mattered most – even when headlines misunderstood the intent.
The entrepreneurial courage it takes to lead during controversy – and what others can learn from it.

Sukh Chamdal - Cakbox Founder

Ambala wasn’t just business—it was personal. It was my roots, my childhood, my community. And I wasn’t going to let one moment define the journey

Suleman Sacranie, Host of Inside the Founder’s Mind

This wasn’t a PR exercise. It was a founder stepping into the fire, owning the story, and showing what real leadership looks like when the noise is loudest.

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