Real Stories from the Frontlines
Get raw, honest insights from founders who’ve scaled, stumbled, and succeeded — from early traction to multi-million exits.
Discover Our Efficiency Strategies
From Growth to Exit — Without Burning Out
You’ve found product-market fit — now comes the hard part: scaling fast, building systems, and leading a team without losing your mind
At Prime Start, we give smart scaling-stage founders what we wish we had:
Tactical Playbooks That Work
Step-by-step guides on hiring, delegation, and operations to help you skip the guesswork and build smarter from day one.
Explore Our Talent Solutions
Founder-Powered Community
Connect with operators, not influencers. Ask real questions, share wins, and learn from others building through the same chaos.
Learn About Our Funding Expertise
Are You a Fit?
This content is built for founders who are:
- Post-Series A or profitable
- Scaling teams, systems, or international ops
- Preparing for investor diligence or exit
- Looking to grow fast — without growing overhead
Building Mattioli Woods: From Vision to Legacy
Mattioli Series
Featured Series
Building Mattioli Woods: From Vision to Legacy
Dive into the extraordinary journey of Ian Mattioli, from converting his garage into the powerhouse that is Mattioli Woods, to guiding Kanabo and Care Hires as chairman. Ian's story is not just about scaling a business to managing £15 bn for 15,000 clients over 900 employees; it's about the essence of entrepreneurship, the hurdles of taking a company public, and the importance of mentorship in business growth.
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Spotlight Series
Spotlight Series
Spotlight Series
Step into the Spotlight Series, where innovation meets dedication in the ever-evolving world of healthcare and technology.
Through this series, we explore the groundbreaking achievements, challenges, and visions of the teams and leaders behind projects such as The GP Service, Kanabo, and Treat It Clinics, showcasing their unwavering drive to revolutionise healthcare delivery.
Cake Box Series
Cake Box Series
Dive into the inspiring journey of Sukh Chamdal, founder of Cake Box, as he shares how passion, resilience, and innovation turned a simple idea into a thriving business empire. From identifying market gaps to scaling operations and going public, this series offers invaluable lessons for entrepreneurs ready to turn bold visions into reality.
Check out all our video series
Episode 1
2
Minutes
Mattioli Woods' Rise: From Garage Startup to Managing £15 Billion
Explore how Ian Mattioli's fascination with finance at a young age blossomed into the establishment of Mattioli Woods Plc. This episode covers Ian’s selfdriven learning, expertise in pensions, and how he grew his vision into a leading financial firm.
EPISODE 2
2
Minutes
Power Pair: How Ian Mattioli and Bob Woods Built a Financial Giant
Learn how it took 14 years for Ian Mattioli to build Mattioli Woods, from starting in a garage to transforming it into a structured business with a balance between work and family life. Ian shares insights on business setup, market fit, and evolving from pensions to wealth management.
EPISODE 3
2
Minutes
Embracing Humility: A Leadership Lesson from Ian Mattioli of Mattioli Woods
Discover how the relationship between Ian Mattioli and Bob Woods helped scale Mattioli Woods. This episode highlights how their differences became assets, the market expertise they developed, and how they started in Leicester markets before growing into the finance sector.
Episode 2
Minutes
EP 2
In this episode, Suleman provides an inside look into a strategic meeting at Kanabo, a prominent entity listed on the London Stock Exchange. He discusses the seamless integration following Kanabo's acquisition of The GP Service (UK), a telemedicine startup. This episode highlights the strides being made in digital health, telemedicine, and enhanced patient care.
Episode 3
Minutes
EP 3
In the third episode, Suleman reflects on a recent strategy session at Kanabo, emphasising how the team is navigating the everevolving landscape of UK telemedicine. Following the integration with The GP Service (UK), the focus is on innovation and improving patient care. Suleman offers a brief but insightful glimpse into how technology is reshaping the patient experience
Episode 4
Minutes
EP 4
In this episode, Suleman takes viewers inside a pivotal Care Hires board meeting. Over the course of a minute, witness discussions on growth avenues, milestone achievements, and the identification of new targets for improvement. It’s a candid look at how leadership tackles challenges to drive health tech innovation and growth.
Trailer
1
Minutes
From Rolling Samosas to Rolling Out Success
Join Suleman Sacranie in an inspiring conversation with Sukh Chamdal, the visionary founder of @Cake Box UK. From a humble start in Ilford to revolutionising the UK's eggless cake market, Sukh shares the grit, family values, and sustainable growth that shaped his journey.
Watch the trailer to catch a glimpse of Sukh’s story—where hard work meets passion, and the next generation is set to shine brighter.
Episode 1
15
Minutes
How I Turned An Idea Into A Multi-million Pound Franchise !
Sukh Chamdal shares his journey from growing up in East London’s sweet shop to building Cake Box. Learn how early experiences sparked his entrepreneurial spirit, shaping the foundation for his success in creating one of the UK’s favourite cake brands.
Episode 2
14
Minutes
The Making Of A Sweet Legacy
Discover how Sukh Chamdal turned a vacant shop and a unique customer request into a thriving eggless cake empire. This episode explores the importance of recognising opportunities and acting decisively to create something extraordinary.
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Cut Costs, Scale Faster: The AI + Offshore Playbook for Founders
Learn how leading startups are preparing for scale or exit using lean, automated operations.
Accelerate Your Business Growth
We help startups scale smarter without overhead.
Whether you need performance-based funding, offshore delivery teams, or growth execution support, we plug in fast and get results.
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Joining the Community
Who is Prime Start for?
We’re for ambitious founders who are building early-stage or scaling startups and want to learn directly from those who’ve done it before. Whether you’re landing your first customers, preparing to raise, or scaling your team, Prime Start connects you to playbooks, tools, and founders who’ve been there.
What does Prime Start actually offer?
1. Weekly insights from experienced founders
2. Deep-dive podcast episodes and case studies
3. Tactical playbooks and templates you can use today
4. A growing founder community to learn, share, and stay sane with There’s no fee, no catch — just founder-first content that works.
Do you offer funding or services ?
No. We’re not a VC, accelerator, or service provider. Prime Start is a content and community platform designed to help founders grow smarter through shared experience and execution-tested strategies.
What kind of founders do you work with?
We typically work with:
- Founders with an MVP or early traction
- UK/Ireland-based startups (or targeting this market)
- Builders solving real problems and open to learning
- Teams preparing for seed, Series A, or building toward scale
Do I need to be technical or in a specific industry?
Not at all. We work with founders across SaaS, digital health, marketplaces, consumer brands, and more. The common thread? Real traction, strong vision, and a desire to scale sustainably.
What’s the cost to join?
Zero. Our resources, newsletter, playbooks, and founder groups are completely free. If we ever offer premium content or curated groups, you'll be the first to know — and it’ll always be founder-friendly.
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