Wais Shaifta Joins the PrimeStart Podcast On Leadership, Culture & Scaling with Purpose

We’re honoured to feature Wais Shaifta, former CEO of Push Doctor and current Chief Growth Officer at The Co-op, in the latest episode of Inside the Founder’s Mind:
“What Startups Miss: Leadership, Culture, and the Long View.”

In this episode, Suleman Sacranie sits down with Wais to talk about the often-overlooked side of startup success — emotional leadership, culture-first execution, and building for the long haul.

Wais draws on his experience scaling digital health at Push Doctor and shaping board-level decisions at The Co-op, sharing a refreshingly honest take on what matters after product-market fit.

“Founders focus too much on growth — and not enough on the people driving it.” – Wais Shaifta

🎧 What You’ll Learn:

• Why great leadership is about consistency, not charisma
  
  
• How culture drives execution (and what happens when it’s ignored)
  
  
• Why UK startups shouldn’t mimic Silicon Valley blindly
  
  

What boardroom experience teaches about long-term scale