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Build Fast, Learn Faster — Gemma Bloemen on Scaling Operations, Hiring for Spark, and Investing in Tech That Meets the Physical World

n this episode of Inside the Founder's Mind, Suleman Sacranie speaks with Gemma Bloemen — Venture Partner at Systemiq Capital — about what it really takes to scale a business in the physical world. Drawing on four years at Uber, three and a half years as COO of Elder, and a career in early-stage investing at Creandum, Norrsken VC, and now Systemiq Capital, Gemma shares the frameworks she applies both as an operator and as an investor. The conversation covers Uber's international expansion model and the team autonomy principle behind it, why early-stage hiring should focus on aptitude and attitude over experience, why engagement is the only metric that matters at seed stage, the structural challenge UK healthtech founders face when trying to scale cross-border, and why the best founders execute fast, deploy fast, and learn fast — rather than waiting for the perfect product. A practical, direct conversation for founders building businesses that operate in the real world.

Gemma Bloemen

Venture Partner at Systemiq Capital

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Gemma Bloemen
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Gemma Bloemen

Venture Partner at Systemiq Capital

About Author

Gemma Bloemen is Venture Partner at Systemiq Capital, where she focuses on late seed, Series A and early B investments in the UK, Europe and the US — investing in tech companies where software meets the physical world. Companies in her investment portfolio include Basecamp Research, ElectronX, Ohme and Mixx Technologies. Before joining Systemiq Capital full-time in January 2026, Gemma was Venture Partner at Norrsken VC (June 2024–December 2025) and Principal at Creandum (August 2021–May 2024), where she led investment rounds in Scarlet, Packfleet and Unitary. Prior to investing, Gemma spent four years at Uber in international operations and three and a half years at Elder as Chief Operating Officer and Director of Operations, overseeing the company through its Series B fundraise. She has been an active angel investor since 2020, backing over 15 early-stage founders in climate and health tech including Shellworks, Ahead Health, Maiven, Ponterra, and Boldr. Gemma holds a BA (Magna Cum Laude) in Psychology and International Studies from Yale University, and an MBA with Distinction (Top 10%) from INSEAD. She is a native Dutch and English speaker.

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