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Owning the Airwaves: Tony Lit MBE on Media Power and Purpose

In this episode of Inside the Founder’s Mind, Suleman Sacranie sits down with Tony Lit MBE, Managing Director, Sunrise Radio, to explore what it really takes to keep a legacy media brand relevant, profitable and trusted in 2025. From Sunrise Radio’s origin story and deep community roots to the modern realities of TikTok, YouTube and Spotify, Tony shares how live radio still wins on discovery, companionship and trust - and how the business has evolved its commercial model, audience strategy and distribution to stay resilient through major shifts (including COVID and the digital ad boom). A candid conversation on media, culture, attention, and practical lessons for building a modern brand within a legacy channel.

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Tony Lit MBE

Managing Director of Sunrise Radio

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Tony Lit MBE

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Radio, AI & the Art of Discovery

Most of us loop the same songs, scroll the same feeds, consume the same content curated by algorithms designed to give us exactly what we already know we like.

But great media, like great businesses, creates discovery.

In this episode of Inside the Founder's Mind, we sit down with a voice that helped shape UK radio for decades. From the golden age of broadcasting to today's AI-driven media landscape, the conversation explores what gets lost when algorithms replace curation—and what endures when human intuition meets cultural relevance.

What you'll learn:

Why serendipity and surprise still matter in an algorithmic world
How generational perspective shapes the way we think about innovation and legacy
What founders can learn from media evolution about staying culturally relevant
The case for curation over optimization—and when to trust instinct over data

This isn't just a conversation about radio or technology. It's about how we stay curious, how we build for discovery, and how the best ideas often come from what we didn't plan to find.

🎧 Watch the trailer below
📺 Full episode coming soon

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Tony Lit MBE

Managing Director of Sunrise Radio

About Author

Tony Lit MBE is the Managing Director of Sunrise Radio, the UK’s first British-Asian commercial radio station. He leads Sunrise’s strategy, commercial growth and brand evolution across broadcast and digital platforms. Tony was appointed MBE in the 2019 New Year Honours for services to the British-Asian community, and has held senior roles across British-Asian media, including leadership positions in TV and events.

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Owning the Airwaves: Tony Lit MBE on Media Power and Purpose

Tony Lit MBE

Radio, AI & the Art of Discovery

Check out all our video series

Tony Lit MBE

About Author

From Startup to Scaleup: Navigating Your Business Journey

Accelerate Your Business Growth

Joining the Community