What Startups Miss: Leadership, Culture and the Long View with Wais Shaifta

In this episode of Inside the Founder’s Mind, Suleman Sacranie speaks with Wais Shaifta, former CEO of Push Doctor and current Chief Growth Officer at The Co-op. The conversation dives deep into what startup founders often overlook as they scale, from culture and team leadership to sustainable execution and market-specific strategy. Drawing on his unique blend of startup and boardroom experience, Wais unpacks the nuances of growing a company with intention, trust, and context. This episode is a must-listen for founders, operators, and investors navigating the high-stakes world of scaling digital ventures

Wais Shaifta

Chief Growth Officer at Co-op

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Wais Shaifta
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Wais Shaifta

Chief Growth Officer at Co-op

About Author

Wais Shaifta is an experienced operator and board executive. He previously served as CEO of Push Doctor, one of the UK’s early digital health pioneers, and currently acts as the Chief Growth Officer at The Co-op Group. Wais brings years of operational and strategic experience from fast-growth companies, with a focus on execution, governance, and people-first leadership. His insights reflect a rare ability to bridge founder hustle with long-term thinking.

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